Plus Size Girdles
Though
manufacturers obviously aren’t out to make jeans shopping seem like an episode
of Fear Factor, more often than not the dressing room feels like a torture
chamber for women over 40. Why do so many 40+ women feel like it’s so difficult
to find a pair of jeans? Well, genes. Most women this age often have different
bodies than their twenty-something counterparts. Gravity, childbirth and a
schedule that leaves little time for the gym often add up to a tummy bulge,
wider rear and thicker thighs. If jeans fit the rear and legs, they gape at the
waist. If the waist fits, the legs are constricted. They go for plus size
girdles which suit their requirement. Though it would be easier to yank on a
tunic, 40+ women want to continue wearing the bottoms they fell in love with as
teens. 65% of 40+ women have positive feelings about wearing denim. In addition,
some 44% say they enjoy wearing denim on a regular basis, and 20% report their
wardrobes are full of denim and that they love wearing it. Additionally, 74%
disagree with the statement, “Jeans are in my past, not my future.” Plus size
girdles are a boon to the 40+ women.
The 40+ woman is
more concerned about comfort than being in the fashion jean of the moment. The
bi-stretch makes women feel thinner and has almost a plus size girdles
effect. Women do not want to dress like their daughters, but they still want to
be fashionable, follow the trends and feel young at heart. Also, the trend of
having children later in life means that there are lots of mothers in their 40s
with young children. Their lifestyles are busy and active, and comfort is a key
component in getting dressed in the morning. Women actually could get a perfect
fit if they took their jeans to a tailor for alterations, but it’s unlikely that
would happen. Of course, there is another option: custom jeans. We’re not
talking about a couturier or even a tailor. Retailers who offer good
selections include Just My Size,
Intimate Promise,
and Junonia.
The plus size girdles measurements and style is entered
into a computer that suggests a prototype trial jean for the customer. The
customer can then explore a variety of options (looser/tighter, longer/shorter,
fabric/texture, etc.) to individualize his or her personal style preferences.
Some are tiny as dolls and, having maintained a healthy lifestyle, are as trim
as their teenage daughters. Others have a more ample figure and look for comfort
of fit but also seek fashionable separates in coordinating colors and fabrics.
Remember, she was the girl setting the trends back in the ’70s and ’80s–and now
she is setting the trends for herself again.
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